![]() But once that work is done, execution of developing and launching the feature comes to resemble project management. The PM is involved at the higher level, to figure out through research and discovery whether the feature should be built at all and if so what is required to ensure success. The most obvious example of this, is the implementation of a specific feature. ![]() Given the enormously wide definition of what a project is, it should come as no surprise, that some of the work of a product manager can be seen as project management. To add some nuance to the above it should be stated that good product managers are also good project managers. Product managers should embrace project management A product manager should not be held accountable for any specific action performed, but on the results of all actions combined, i.e. This means that the plan of actions will change as the team learns and discovers more, using Agile methodology. If the actions are performed well but the results are still not achieved, it is often not seen as the fault of the project manager.įor a product manager, the goal is to improve the product, typically as measured by some metrics, and often linked as the Key Results of an OKR. Projects often follow the a Waterfall methodology, with an upfront definition and actions laid out in a Gantt chart. There can also be specific results that the project aims to achieve, but then these are assumed to be achieved by the actions specified in the project definition. What to work towardsįor a project manager, the goal is to complete the project, on time, on budget, and according to the scope set. In fact, the existence of a dedicated full-time team is crucial for the success of a product manager. Since a project is limited in time, the project team is temporary in nature, and it is common that the project manager has to work with team members that are involved in the project on a part-time basis.Ī product however, is subject to ongoing product management process, not limited in time, and that makes it practically possible for a product manager to have a full-time product development team. It often makes sense to appoint one or a few product managers to be responsible for improving that product over time. For bigger projects, it can make sense to appoint a project manager.Ī product however, can be defined as "a service or an item offered for sale". Defining projects and productsĪ project can be defined as a piece of work "that will require more than one action step to complete and that you can mark off as finished in the next 12 months" ( from David Allen, author of Getting Things Done).
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